Angelo C. LouwCause Communicator

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+2776-299-3101
EMAIL ADDRESS
angeloclouw@gmail.com
LINKEDIN
Angelo C. Louw 
TWITTER
@angeloclouw

About Me

/Who Am I

I am a journalist by profession and an activist at heart. As a former magazine editor, I use my media experience and networks to support South African nonprofit organisations in their social justice advocacy.

I’ve worked closely with organisations such as Greenpeace Africa, MTV Staying Alive, New loveLife Trust, and the South African National Editors Forum.

With over a decade of print and digital publishing experience, I have developed several groundbreaking multimedia campaigns and interventions.

I was recognised for my work in youth activism and HIV awareness at the 2014 Nelson Mandela Community Leadership Awards and received special recognition at the 2013 New Generation Digital & Social Media Awards. I am also a Fulbright/Hubert H. Humphrey Fellow 2016-17.

 

Best Low Budget Campaign Nominee

- 2013 New Generation Digital & Social Media Awards -
.

Young Leadership: Runner Up

- Nelson Mandela Community Leadership Awards 2014 -
.

Recipient

- Hubert H. Humphrey Fellowship Award 2016-17 -

 

Services

/What I do

Rooted in philanthropy, Cause Communication is a strategic communication process which connects social agents to media outlets to achieve social good. My key competencies in the field include media strategy, production management and art direction. However, I also have a strong track-record as a social media campaigner and widely-published writer.

MEDIA STRATEGY

To insure maximum impact, I come up with the most effective and economical way to use media in the advancement of social change. Each media intervention is tailored to the needs of the beneficiary.

PRODUCTION

My experience in production across a spectrum of media affords me a wealth of knowledge and networks to tap into when producing multimedia, which current media consumption trends dictate.

ART DIRECTION

As editor of South Africa’s biggest youth consumer magazine, I learned the importance of aesthetic in commanding the attention of audiences as well as keeping them engaged.

Performance

5500000loveLife social media reach '14
130000UNCUT Magazine readership '15
63896706SPII media coverage '16

Projects

/Click on logos for examples of work

Timeline
Nov 17

Greenpeace Africa

MTV Staying Alive Foundation

An MTV international HIV-prevention initiative.

e5ul6rizSexual health advocacy and awareness blogger focused on communities of colour and LGBTQ, both disproportionately affected by HIV and other sexually transmitted infections.

Dec 16
Oct 16

Tagg Magazine

US-based, queer-focused magazine

tagglogolongversion1tagline Assisted Tagg during their transition from a regional to national online platform by joining as Assistant Editor for the publication. I also helped update to the magazine's style guidelines.

Studies in Poverty and Inequality Institute

South African social justice think-tank

spii-logo-j Headed the organisation's media and advocacy devision where I revised its communications strategy, quadrupling its media reach in just six months.

Jan 16
Sep 15

GAYLE Magazine

Online magazine of LGBT of colour

12697257_914477521980936_492050440763346056_oEdited this ground-breaking publication on a pro-bono basis for six months to help develop its production processes and public presence.

iloveLife.mobi

Mobile information portal for South African youth

icFormed part of the team tasked with developing creative outcomes-based content ahead of its launch at the 20th International AIDS Conference in Australia.

Jul 14
Feb 14

UNFPA Gender-based Violence

Regional GBV communications intervention

unfpa-logo1Headed up the digital leg of this two-year partnership between the United Nations Population Fund and loveLife, engaging rural communities in Eastern Cape and Free State, South Africa.

UNCUT Magazine

South Africa's biggest youth consumer magazine

uncut-logo Managed this learning outcomes-based youth publication over four years; during which, I got the title registered at the Audit Bureau of Circulation (ABC) and developed its online portal.

Feb 13
Jan 13

loveLife Print & Digital

South Africa's largest HIV-prevention campaign

ll-logoRan the organisation's print and digital division for two years, developing some of loveLife's most groundbreaking multimedia campaigns and interventions.

Playboy South Africa

World's leading mens lifestyle magazine

c2a6f6e71813263d0c5317206b6e2062 Brought on board to assist the publication to breakthrough into the conservative South African market by positioning the publication as a cornerstone for quality journalism in the country.

May 11
End

Where you will also find my work

 

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the-witness

Press

Louw has made an impact in the media field as the Editor in Chief of the loveLife magazine (2012 – 2015) and as a journalist and writer for publications such as Playboy South Africa, TVplus and The Witness newspaper.
– Mambaonline
Young, dynamic and daring; these three words sum up this print and digital editor whose no-holds-barred approach earned him the title editor-in-chief of South Africa’s top performing youth publication by the of age 25.
– Essays of Africa Magazine

Contact

/Get in touch with me